Samuel Silverman has been a sports fan since the day he can remember. Adopting his favorite teams and players’ personalities, collecting jerseys and trading cards, and sketching renown moments in sport was his way of fueling his passion, admiring the game, and building its community. The way sports can unite individuals is uncanny and unmatched.
Growing up in Youngstown, Ohio, sports connected everyone in the northeast whether it was rooting for the local hero or watching The Ohio State Buckeyes fight for a national championship year in and year out. It was only natural to have The Ohio State University as his front-runner for college. Instead of sketching those famous dunks and one-handed touchdown grabs, he wanted to design the footwear that helped them do it. Silverman was accepted into Ohio State’s design program and graduated with a bachelor’s degree in Industrial Design.
After graduating college, Silverman balanced an Ohio State Football graphic design internship with growing a product design startup company with friends from school. Daily tasks included enhancing the Ohio State brand towards prospective student-athletes through social media and print design, while also creating brand identity systems for startup and freelance clients. A newfound appreciation for the world of branding increased his intrigue for the art of storytelling. The rest was history. He and his work at Ohio State have been featured on ESPN, Sports Illustrated, USA Today, Yahoo! Sports, The Athletic, Ezekiel Elliott's calf, and many more.
When he was the Design Director for Ohio State Football, Silverman launched Brand U, the first ever in-house personal brand development program aimed to helped student-athletes discover and create their own brand identity. Brand U has been featured on national sport properties including ESPN, Front Office Sports, and The Athletic.
With the launch of SammySilv, Inc, Silverman will focus on brand identity and design services to establish more lasting relationships with even more incredible clients.
Aside from the professional world, Silverman enjoys playing basketball at the rec, eating pizza, and collecting sneakers... too many sneakers.