Arizona State Football was looking to revamp their overall creative direction for the 2021 season. Additionally, the new theme needed to extend into 2021 National Signing Day and the 2022 recruiting classes. A full brand identity system was developed for the 2022 recruiting class. New typography, messaging and hand-lettered assets. The overarching theme circled around their iconic mascot Sparky the Sun Devil and his mischievous ways.