Syracuse Athletics

Seasonal Art Direction

2019

Syracuse Athletics was interested in developing a new seasonal art direction for their creative content throughout the 2019 season. After taking a deep dive into Syracuse’s historical roots, the connection to their bold orange color took form. This concept included minimalist shapes of an orange and it’s slices, the Bauhaus Movement, the Loud House (football stadium), and the New York Public Theater’s typographic treatment to exclaim content messaging.